Title: GlanceLeader – Highlight CTAs & Boost Conversions
Author: wp-ave.com
Published: 5 ліпеня, 2026
Last modified: 5 ліпеня, 2026
---
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# GlanceLeader – Highlight CTAs & Boost Conversions
Аўтар: [wp-ave.com](https://profiles.wordpress.org/ziher4/)
[Спампаваць](https://downloads.wordpress.org/plugin/glanceleader.1.0.1.zip)
* [Падрабязнасці](https://bel.wordpress.org/plugins/glanceleader/#description)
* [Водгукі](https://bel.wordpress.org/plugins/glanceleader/#reviews)
* [Ўсталёўка](https://bel.wordpress.org/plugins/glanceleader/#installation)
* [Распрацоўка](https://bel.wordpress.org/plugins/glanceleader/#developers)
[Падтрымка](https://wordpress.org/support/plugin/glanceleader/)
## Апісанне
**Your visitors are missing your most important buttons.** Your “Add to Cart”, your
signup form, your limited-time offer – they scroll right past them. GlanceLeader
draws the eye exactly where you want it, with subtle animated cues that turn ignored
elements into clicked ones.
No shortcodes. No page builder. No CSS or JavaScript. Open the visual editor, click
the element you want to highlight, choose how to highlight it, and save. That is
the whole workflow.
**Built for store owners and marketers who care about conversions:**
* Make the **Add to Cart** button pulse so it is the first thing shoppers see
* Put a **glowing border** around a coupon or sale banner
* Draw attention to upsells, trust badges, or a “Buy now” call to action
* Guide first-time visitors to the one action that matters on each page
* With [GlanceLeader PRO](https://glanceleader.com/): **spotlight an offer** by
dimming the rest of the page, or **point an animated arrow** at your signup form
**Prove it is working.** Built-in, privacy-first analytics show impressions, clicks
on the highlighted element, and click-through rate for every campaign – so you can
see exactly which cues drive action and double down. The built-in analytics use
no third-party services, collect no personal data, and set no visitor cookies.
Animations play automatically as visitors scroll to each element – not as a forced
guided tour, but as natural, eye-catching signals. Works with any theme and with
WooCommerce and the block editor.
**Five built-in cue types:**
* **Beacon** – A pulsing animated dot, like a sonar ping, placed on or around the
element
* **Tooltip** – A styled popover with your custom message and background color
* **Border** – A spinning arc, neon glow, or breathing outline around the element
* **Glow** – A soft radiant glow emanating from the element
* **Hotspot** – A small persistent indicator dot at any corner of the element
**Four more cue types in the separate GlanceLeader PRO plugin:**
* **Spotlight** (PRO) – A full-screen vignette dimming everything except the target
element
* **Shimmer** (PRO) – A diagonal light sweep across the element surface
* **Shake** (PRO) – A burst attention-grab that shakes the element then pauses
* **Pointer** (PRO) – An animated arrow or custom image pointing at the element
from any direction
**Key features:**
* Visual point-and-click element selector – no CSS selectors to write manually
* Ancestor picker lets you target the exact element or any of its parents with
one click
* Multiple steps per campaign, each targeting a different element
* Play all steps at once (parallel) or one after another (sequential)
* Per-step delay, dwell time, and pause controls
* Trigger options: every page load, once per visitor (30-day cookie), or once per
session
* Multiple campaigns can target the same page – they play independently, each with
its own settings
* Respects the visitor’s reduced-motion accessibility preference – cues render
statically instead of animating
* Fully compatible with any theme – animations run as fixed-position overlays that
never shift your layout
* Built-in analytics – track impressions, clicks, and click-through rate per campaign;
the built-in stats use no third-party services
* Privacy-first analytics – aggregate counts only, no personal data and no visitor
cookies
* Lightweight – no external dependencies, no SaaS, no iframe embeds
* Duplicate campaigns to reuse configurations across pages
**More in the separate [GlanceLeader PRO](https://glanceleader.com/) plugin:**
* Four extra cue types: Spotlight, Shimmer, Shake, and Pointer (including custom
images and animated GIFs)
* A/B testing – run multiple variants of a campaign and let click data pick the
winner
* Conditions system – show a campaign only when a URL parameter, cookie, or user
role matches
* Custom regex URL targeting
* Google Analytics integration – send cue events to your GA4 property, alongside
the built-in cookie-free stats
* Import / Export campaigns as JSON – back up your work or move campaigns between
sites
* Developer filters to extend or override plugin behaviour
**Pointer cue details (PRO):**
Three built-in SVG arrow presets (Arrow, Chevrons, Block arrow) plus a custom image
field that accepts any URL, including animated GIFs. Position the pointer at any
of 8 compass positions around the element, or centered on it. Choose from bounce-
toward, pulse, or wobble animations and set the gap between pointer and element
independently of element size.
**How it works:**
1. Create a new Campaign in the GlanceLeader admin menu
2. Set the target page and open the visual editor
3. Click “Select Element” and click any element on the page
4. Configure the cue type, color, timing, and animation style
5. Add as many steps as you need
6. Save – animations go live immediately for your visitors
**Conditions (PRO, optional):**
Each campaign can have one or more conditions that all must match for the campaign
to run. Available condition types:
* URL parameter – check for the presence, absence, or value of a `?key=value` query
string
* Cookie – check for the presence, absence, or value of a browser cookie
* User role – show only to logged-in users, logged-out users, or users with a specific
role
### Developer Hooks (PRO)
**These filters are a PRO feature.** GlanceLeader exposes the following PHP filters
so developers can extend or override behaviour without modifying plugin files. They
are available only in the PRO version – in the free version this code is not present,
so the filters do not fire.
#### GlanceLeader_campaign_data
Modify the full data payload sent to the player before it is output to the page.
Runs on every page load where a matching campaign is found, and also in the visual
editor. The second argument is the campaign post ID.
```
add_filter( 'GlanceLeader_campaign_data', function ( $data, $campaign_id ) {
// Add extra steps, swap the trigger, override skip settings, etc.
$data['trigger'] = 'always';
return $data;
}, 10, 2 );
```
The `$data` array contains: `id`, `trigger` (always/once/session), `mode` (parallel/
sequential), `steps` (array), `skip` (array), and `ab` (A/B test config: `enabled`,`
live`, `variants`).
#### GlanceLeader_steps_before_save
Filter the steps array before it is persisted to the database. Runs during the AJAX
save triggered by the visual editor. The second argument is the campaign post ID.
```
add_filter( 'GlanceLeader_steps_before_save', function ( $steps, $post_id ) {
// Validate, sanitize, or inject steps before saving.
return $steps;
}, 10, 2 );
```
#### GlanceLeader_skip_data
Override the skip button configuration for a specific campaign. Useful for showing
or hiding the button based on the current user, role, or request context.
```
add_filter( 'GlanceLeader_skip_data', function ( $skip, $post_id ) {
// Hide the skip button for logged-in users.
if ( is_user_logged_in() ) {
$skip['enabled'] = false;
}
return $skip;
}, 10, 2 );
```
The `$skip` array contains: `enabled` (bool), `text` (string), `position` (top-right/
top-left/bottom-right/bottom-left).
#### GlanceLeader_url_matches
Override the built-in URL matching logic. Return `true` or `false` to short-circuit
the default matching. Return `null` (or do not return a value) to let the default
logic run.
```
add_filter( 'GlanceLeader_url_matches', function ( $result, $current_url, $pattern ) {
// Example: also match when a custom query parameter is present.
if ( isset( $_GET['gp_preview'] ) ) return true;
return $result; // null = use default matching
}, 10, 3 );
```
#### GlanceLeader_conditions_pass
Override the result of the conditions check for a campaign. Receives the boolean
result after all built-in conditions have been evaluated, plus the raw conditions
array. Use this to add support for custom condition types.
```
add_filter( 'GlanceLeader_conditions_pass', function ( $passed, $conditions ) {
// Example: block campaigns on weekends regardless of other conditions.
if ( in_array( date('N'), ['6', '7'] ) ) return false;
return $passed;
}, 10, 2 );
```
#### GlanceLeader_campaign_post_statuses
Control which campaign post statuses are eligible to load on the frontend. By default,
admins see publish/private/draft; other visitors see publish only.
```
add_filter( 'GlanceLeader_campaign_post_statuses', function ( $statuses ) {
// Example: never show draft campaigns, even to admins.
return ['publish'];
} );External services
```
GlanceLeader’s built-in analytics are fully self-contained: they are stored in your
own WordPress database and are never sent anywhere.
The plugin connects to the following external services:
**Freemius** – our licensing, software-update, and (optional) usage-analytics provider.
* What it is and what it’s used for: GlanceLeader uses the Freemius SDK to manage
licensing and plugin updates, and – only if you opt in when prompted at activation–
to collect anonymous usage data that helps us improve the plugin. Opting in is
optional; you can skip it and the plugin keeps working fully.
* What data is sent and when: only if you click “Allow & Continue” on the activation
screen, Freemius collects data such as your site URL, WordPress and PHP versions,
active theme and plugins, and your admin email address. If you skip the opt-in,
none of that is sent. License and update checks (site URL plus plugin version)
are sent when applicable.
* Service provider: Freemius, Inc. Terms of Service: https://freemius.com/terms/–
Privacy Policy: https://freemius.com/privacy/
**Google Analytics (Google Tag / gtag.js)** – part of the optional Google Analytics
integration (a PRO feature, disabled by default).
* What it is and what it’s used for: when enabled, GlanceLeader sends cue interaction
events to your own Google Analytics 4 property so you can analyse cue performance
alongside the rest of your site analytics.
* What data is sent and when: only when the integration is enabled and a cue is
shown, clicked, or skipped on the front end, the plugin sends event names (`glanceleader_cue_shown`,`
glanceleader_cue_click`, `glanceleader_skip`) each tagged with the campaign ID
and A/B variant label, to your configured GA4 Measurement ID. If a GA4 tag is
already present on the page, the events ride along with it; otherwise the plugin
loads Google’s `gtag.js` from `https://www.googletagmanager.com`. No data is
sent while the integration is disabled.
* Service provider: Google. Terms of Service: https://policies.google.com/terms–
Privacy Policy: https://policies.google.com/privacy
## Screenshots
[⌊The visual editor panel - select elements and configure steps directly on the
page⌉⌊The visual editor panel - select elements and configure steps directly on
the page⌉[
The visual editor panel – select elements and configure steps directly on the page
[⌊Step configuration form - cue type, animation, color, and timing in one place⌉⌊
Step configuration form - cue type, animation, color, and timing in one place⌉[
Step configuration form – cue type, animation, color, and timing in one place
[⌊Beacon cue playing on a call-to-action button⌉⌊Beacon cue playing on a call-to-
action button⌉[
Beacon cue playing on a call-to-action button
[⌊Border arc animation highlighting a pricing card⌉⌊Border arc animation highlighting
a pricing card⌉[
Border arc animation highlighting a pricing card
## Ўсталёўка
1. Upload the `GlanceLeader` folder to `/wp-content/plugins/`
2. Activate the plugin through the **Plugins** menu in WordPress
3. Go to **GlanceLeader** in the admin sidebar and click **Add Campaign**
4. Select your target page, click **Open Editor**, and start adding steps
## Часта задаваныя пытанні
### What languages is the plugin available in?
The admin interface ships fully translated into Spanish, French, German, Italian,
and Brazilian Portuguese, in addition to English. It is also fully translation-ready(
a complete .pot template is included), so it can be translated into any language
with a tool like Poedit or Loco Translate.
### Can I send the data to Google Analytics?
Yes (PRO). Under GlanceLeader > Settings, enable the Google Analytics integration.
GlanceLeader will fire `glanceleader_cue_shown`, `glanceleader_cue_click`, and `
glanceleader_skip` events into your Google Analytics 4 property, each tagged with
the campaign ID and A/B variant, so you can analyse cue performance inside your
existing funnels and reports. If GA4 is already loaded on your site, events ride
along with it automatically; otherwise you can enter your Measurement ID and GlanceLeader
will load it for you. Your built-in, cookie-free stats keep working either way,
and your own admin visits are never sent.
### Does it work with WooCommerce?
Yes, and it is one of the most popular uses. You can highlight the Add to Cart button,
put a glowing border around a sale or coupon, or draw attention to upsells and trust
badges – and with the PRO cues, spotlight an offer or point an animated arrow at
the checkout button. Because you pick elements visually on the live page, it works
with any WooCommerce theme or storefront without configuration.
### Can it actually increase my conversions?
GlanceLeader is designed to draw attention to the buttons and CTAs that matter most
on each page. Its built-in analytics show you the real click-through rate of every
campaign, so you can measure the impact on your own site and keep only the cues
that work for you.
### Can I A/B test my cues?
Yes (PRO). On any campaign you can turn on A/B testing and build multiple variants(
A, B, C and so on), each with its own cues and play order. Visitors are split between
the variants by the weights you set, and the Performance panel shows each variant’s
click-through rate and highlights the leader once it has enough data. Turn A/B testing
off at any time and the variant you are viewing becomes the live one – the others
are kept, in place, in case you want to test again later.
### Does this work with any theme or page builder?
Yes. All animations are rendered as `position: fixed` overlays appended to the page
body, so they never interact with your theme’s layout or shift any elements. It
works with any theme and with the WordPress block editor.
### Will it slow down my site?
No. The player script is only loaded on pages that have an active campaign. It has
no external dependencies and weighs under 20 KB.
### Can I show different animations to different visitors?
Yes (PRO), via conditions. You can show a campaign only to logged-in users, users
with a specific role, visitors arriving via a particular URL parameter, or visitors
with a specific cookie set. Multiple conditions are ANDed together.
### How does the analytics tracking work? Is it GDPR-compliant?
GlanceLeader records only anonymous aggregate counts – how many times a campaign
played, how many clicks the highlighted elements received, and how many visitors
skipped. It stores no IP addresses, no personal data, and sets no tracking cookies
on your visitors. Counts are kept in a single table in your own WordPress database
and never sent anywhere. Because it sets no cookies and collects no personally identifiable
information, there is typically nothing in the built-in analytics that would require
a cookie-consent banner for GlanceLeader itself – though you should always confirm
your own compliance obligations. Your own logged-in admin visits are excluded so
the numbers reflect real visitors.
### What happens if the target element isn’t on the page?
GlanceLeader silently skips any step whose element selector doesn’t match anything
on the page. No errors are thrown.
### Can I target elements inside the WordPress block editor?
The visual editor works on your public-facing pages, not inside the WP admin block
editor. Navigate to the target page on the frontend and use the editor bar at the
bottom.
### What browsers are supported?
GlanceLeader requires a modern browser: Chrome 105+, Firefox 110+, Safari 16.2+,
or Edge 105+. Internet Explorer is not supported. Visitors on older browsers will
simply not see the animations – your page content is unaffected.
### Does this work on mobile?
Yes. The animations are responsive – overlay positions are recalculated on scroll
and window resize.
### Can I export and import my campaigns?
Yes (PRO). Go to GlanceLeader > Settings and scroll to the Import / Export section.
Select the campaigns you want and click “Export selected” to download a JSON file.
To import, upload a previously exported JSON file. Campaigns are created as new
posts – your existing campaigns are never overwritten.
### Can I use animated GIFs as pointers?
Yes (PRO). The Pointer cue is part of GlanceLeader PRO: select it, choose “Custom
image” as the pointer style, and paste any image URL – including animated GIFs –
or pick one with the built-in WordPress Media Library button. You can also set a
rotation in degrees for custom images.
## Водгукі
На гэты плагін няма водгукаў.
## Удзельнікі і распрацоўшчыкі
“GlanceLeader – Highlight CTAs & Boost Conversions” is open source software. The
following people have contributed to this plugin.
Удзельнікі
* [ wp-ave.com ](https://profiles.wordpress.org/ziher4/)
[Перакласці “GlanceLeader – Highlight CTAs & Boost Conversions” на вашу мову.](https://translate.wordpress.org/projects/wp-plugins/glanceleader)
### Зацікаўлены ў распрацоўцы?
[Праглядзіце код](https://plugins.trac.wordpress.org/browser/glanceleader/), праверце
[SVN рэпазітарый](https://plugins.svn.wordpress.org/glanceleader/), або падпішыцеся
на [журнал распрацоўкі](https://plugins.trac.wordpress.org/log/glanceleader/) па
[RSS](https://plugins.trac.wordpress.org/log/glanceleader/?limit=100&mode=stop_on_copy&format=rss).
## Журнал змяненняў
#### 1.0.1
* Fixed an error during an upgrade to PRO version
* Updated the Freemius SDK to the latest version
#### 1.0.0
* Initial release
* Five free cue types (beacon, tooltip, border, glow, hotspot) plus four PRO cue
types (spotlight, shimmer, shake, pointer)
* Visual point-and-click element selector with ancestor picker
* Sequential and parallel play modes
* Per-step delay, dwell, and pause controls
* Trigger: always, once per visitor, once per session
* Pointer cue type (PRO): three built-in SVG arrow presets plus custom images (
including animated GIFs), 9 positions, bounce/pulse/wobble animations
* Multiple campaigns can target the same page – they play independently
* Respects the visitor’s reduced-motion accessibility preference
* Duplicate campaign action in the campaign list
* Built-in privacy-first analytics: impressions, clicks, click-through rate, and
skips per campaign – no personal data, no visitor cookies
* Performance panel on each campaign plus a “Last 7 days” column in the campaign
list
* Translations for Spanish, French, German, Italian, and Brazilian Portuguese
* Support / Debug info panel under GlanceLeader > Settings
* Free version: unlimited campaigns and steps, with five cue types (beacon, tooltip,
border, glow, hotspot)
* Import / Export campaigns as JSON (PRO): back up or move campaigns between sites
* A/B testing (PRO): multiple variants per campaign with per-variant stats and
winner highlighting
* Google Analytics integration (PRO): send cue events to your GA4 property
* Conditions system (PRO): URL parameters, cookies, user role
* Regex URL matching (PRO)
* Additional cue types (PRO): spotlight, shimmer, shake, pointer (including custom
images)
## Мета
* Версія **1.0.1**
* Апошняе абнаўленне **21 гадзіна таму**
* Актыўных установак **Менш за 10**
* Версія WordPress ** 6.2 або вышэй **
* Правераны да версіі **7.0**
* Версія PHP ** 7.4 або вышэй **
* Мова
* [English (US)](https://wordpress.org/plugins/glanceleader/)
* Тэгі
* [call to action](https://bel.wordpress.org/plugins/tags/call-to-action/)[conversions](https://bel.wordpress.org/plugins/tags/conversions/)
[cta](https://bel.wordpress.org/plugins/tags/cta/)[Highlight](https://bel.wordpress.org/plugins/tags/highlight/)
[woocommerce](https://bel.wordpress.org/plugins/tags/woocommerce/)
* [Пашыраны прагляд](https://bel.wordpress.org/plugins/glanceleader/advanced/)
## Ацэнкі
Пакуль яшчэ няма водгукаў.
[Your review](https://wordpress.org/support/plugin/glanceleader/reviews/#new-post)
[See all reviews](https://wordpress.org/support/plugin/glanceleader/reviews/)
## Удзельнікі
* [ wp-ave.com ](https://profiles.wordpress.org/ziher4/)
## Падтрымка
Ёсць што сказаць? Патрэбна дапамога?
[Перайсці да форуму падтрымкі](https://wordpress.org/support/plugin/glanceleader/)