This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Link Juice Keeper


Error 404 ( Page not Found ) is very common and one of the main reasons a search engine, like Google, can give you a lower ranking. Taking steps to handle 404 errors can be complex for non-techy users. With this free plugin you can finally eliminate all 404 errors with just 1 click, once and for all!

What are 404 errors?

As you probably know, incoming links play important role in ranking well in Google and other search engines. Therefore you should assure that every incoming link leads to one of your valid pages on your blog. This may be a challenge because your website is dynamic and it changes every day:

  • you might remove or unpublish posts or pages;
  • you might change your URL structure on your blog;
  • links may brake because of technical misconfiguration;
  • a webmaster might add your link in their posts with a typo;
  • a visitor may simply mis-type your post’s URL

Any of the above will lead to link juice waste and a 404 error. You can avoid this simply by installing this plugin.

Link Juice Keeper redirects all non-existing URLs, that normally return a 404 error, to the page/post of your choice. This way everyone who comes to your blog via a broken link (both people and robots) will be redirected to a valid page.


  • You can redirect errors to your homepage, an existing page, post or even a custom link
  • You can optionally monitor/log all 404 errors
  • You can choose which redirect method to be used (301,302,307)
  • You can configure email notifications for every 404 incident
  • Translations ready
  • Free with lifetime updates
  • Build according to best practices and WordPress coding standards
  • Never have a 404 error again!

Link Juice Keeper was originally developed by Daniel Frużyński. The plugin has been adopted and refactored by George Pattihis who will continue development and maintenance.



  • Plugin settings page
  • Log table to monitor 404 errors


  1. In your WordPress admin panel, go to Plugins > New Plugin, search for “Link Juice Keeper” and click “Install now”
  2. Alternatively, download the plugin and upload the contents of to your plugins directory, which usually is /wp-content/plugins/
  3. Activate the plugin
  4. Go to “link Juice Keeper” tab on your admin menus
  5. Configure the plugin options with available settings


When is “Link Juice Keeper” needed?

If you want to automatically handle all ‘Page Not Found’ errors on your WordpRess website then this plugin is all you need. Install it, enable it and your visitors will never get another 404 error. This way you get to keep all your link juice!

Does it require manual coding or file editing?

Absolutely not. No technical knowledge is needed and with a few clicks you have handled 404 errors once and for all! Check out the screenshots above.

Is “Link Juice Keeper” compatible with my theme/plugins?

Of course! “Link Juice Keeper” is compatible with any theme and plugin that follows WordPress coding standards.


19 чэрвеня, 2023
I had 100-200 404 errors per week, all caused by a series of errors I made with language translators. My SEO program just couldn't fix this. I installed Link Juice Keeper and my 404 errors went to ZERO, OOOO, ZERO!!! Overnight. So easy, and perfectly coded. Work great with all my plugin and theme, This is going on all my sites.!!!!
3 жніўня, 2022
This is just the plugin that I was looking for. Simple, lightweight and works well on my few sites. Thanks
5 красавіка, 2022
I installed this plugin to one of my sites, and it worked so well that I installed it on all of them. It does one simple thing, but does it well and a side benefit is that it discourages spammers. I'm not sure exactly why, but for some reason it does. So yeah, this should be in the standard set of plugins for Wordpress.
Read all 12 reviews

Contributors & Developers

“Link Juice Keeper” is open source software. The following people have contributed to this plugin.


Translate “Link Juice Keeper” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Compatibility with WordPress 6.1
  • Security Patch


  • Compatibility with WordPress 6.0
  • Resolve PHP Warnings


  • Bug: Syntax error


  • Major update – compatible with WP 5.7.x
  • Feature: Select Redirect Type (301, 302, 307)
  • Feature: Select Redirect Target (Home, Page, Post, URL)
  • Feature: Monitor/Log 404 errors
  • Feature: Send Email Alerts about 404


  • Marked as compatible with WP 3.2.x


  • Marked as compatible with WP 2.9.x


  • Marked as compatible with WP 2.8.5


  • Fix: does not redirect Google Bot doing page verification for Google Webmasters Tools


  • Make plugin compatible with WordPress 2.8


  • Decreased filter priority, so now it will run after ones with default priority


  • Initial version