This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Purlem Personalized URL


Integrate Personalized URLs (PURLs) into your WordPress site. A sample PURL would be ‘’. When “Joe” visits his PURL, he will be redirected to a page on your Wordpres site, personalized to him. You will also be able to track that Joe visited his page. Easily create PURLs for every person in your marketing list through Purlem’s dashboard. (Requires an active Purlem account).


This section describes how to install the plugin and get it working. Find detailed instructions here:

  1. Upload the plugin files to the /wp-content/plugins/purlem-personalized-url directory, or install the plugin through the WordPress plugins screen directly.
  2. Activate the plugin through the ‘Plugins’ screen in WordPress
  3. Add your Purlem user ID and Page URL to the Settings->Purlem screen
  4. Create a new campaign in Purlem using the Existing Page->Wordpress optino (requies an active Purlem account).


Can I track who visits their PURL?

You bet. You can see every contact that visited their PURL through your Purlem dashboard

Is A Purlem Account Required?

Yes. You must have an active Purlem account for the function to work.

How is the visitor redirected to the correct Blog Page?

This is accomplished through the ‘.htaccess’ file located in the root directory of the blog.


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Contributors & Developers

“Purlem Personalized URL” is open source software. The following people have contributed to this plugin.